{"id":19258,"date":"2026-04-09T08:29:46","date_gmt":"2026-04-09T06:29:46","guid":{"rendered":"https:\/\/www.mobellinea.com\/?p=19258"},"modified":"2026-04-09T08:29:56","modified_gmt":"2026-04-09T06:29:56","slug":"mobel-linea-brings-its-identity-to-paris-a-stand-built-from-its-origins","status":"publish","type":"post","link":"https:\/\/www.mobellinea.com\/en\/mobel-linea-brings-its-identity-to-paris-a-stand-built-from-its-origins\/","title":{"rendered":"Mobel Linea brings its identity to Paris: a stand built from its origins."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">There are moments when a brand stops explaining itself and begins to take shape in space. Workspace Expo Paris 2026 was the first opportunity to do so.  <\/p>\n\n<p class=\"wp-block-paragraph\">For the first time, Mobel Linea\u2019s new identity \u2013 the same as ever, now clearer and more contemporary \u2013 took physical form. For three days, Mobel Linea didn&#8217;t simply present a stand. We brought our identity, our way of understanding environments, and our roots \u2014La Segarra, Lleida\u2014 into the context of Paris.  <\/p>\n\n<style>\/* Forcem que el contenidor i l'iframe ocupin tot l'espai *\/\n.wp-block-embed-youtube .wp-block-embed__wrapper {\n    position: relative;\n    width: 100% !important;\n}\n\n.wp-block-embed-youtube iframe {\n    width: 100% !important;\n    height: auto !important;\n    aspect-ratio: 16 \/ 9; \/* Mant\u00e9 la proporci\u00f3 HD *\/\n}\n<\/style>\n\n<div class=\"wp-block-uagb-container uagb-block-f6488f28 alignfull uagb-is-root-container\">\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"lazyload\" title=\"Workspace Paris 2026 | Mobel Linea\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/IAuzw6BRASE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n<p class=\"wp-block-paragraph\">The project started from a clear idea: to remain consistent with who we are and what we believe; to be recognisable, to translate our identity into the project.<\/p>\n\n<p class=\"wp-block-paragraph\">To shape it, we looked to our origins: La Segarra. It&#8217;s not just our location. It\u2019s our way of doing things: direct, honest, essential. This carries over to our new visual identity. And in that process of observation, an essential and recognisable element emerges: Mobel Linea\u2019s \u201ccube\u201d. Our \u201cEiffel Tower of La Segarra\u201d.     <\/p>\n\n<p class=\"wp-block-paragraph\">The \u201ccube\u201d is our automated warehouse at our Head Office and forms part of our landscape and identity. A precise, functional volume. A symbol that is a reference point in our surroundings and speaks of industry and rigour.  <\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"19156\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/003_DIA-1000x563.jpg\" alt=\"\" class=\"wp-image-19156 lazyload\"\/><noscript><img decoding=\"async\" width=\"1000\" height=\"563\" data-id=\"19156\" src=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/003_DIA-1000x563.jpg\" alt=\"\" class=\"wp-image-19156 lazyload\" srcset=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/003_DIA-1000x563.jpg 1000w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/003_DIA-320x180.jpg 320w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/003_DIA-680x383.jpg 680w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"19157\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/004_mod_2_DIA-1000x563.jpg\" alt=\"\" class=\"wp-image-19157 lazyload\"\/><noscript><img decoding=\"async\" width=\"1000\" height=\"563\" data-id=\"19157\" src=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/004_mod_2_DIA-1000x563.jpg\" alt=\"\" class=\"wp-image-19157 lazyload\" srcset=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/004_mod_2_DIA-1000x563.jpg 1000w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/004_mod_2_DIA-320x180.jpg 320w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/004_mod_2_DIA-680x383.jpg 680w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure>\n<\/figure>\n\n<p class=\"wp-block-paragraph\">At Workspace Paris, we reinterpreted this recognisable element and translated it into the stand\u2019s design.<\/p>\n\n<p class=\"wp-block-paragraph\">With a cubic form made of translucent panels, lightweight structures and layers that filter the light, we created a journey through different environments. Visitors don&#8217;t simply enter a stand: they move through it, discover it, and understand it. <\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"19159\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241471-1000x667.jpg\" alt=\"\" class=\"wp-image-19159 lazyload\"\/><noscript><img decoding=\"async\" width=\"1000\" height=\"667\" data-id=\"19159\" src=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241471-1000x667.jpg\" alt=\"\" class=\"wp-image-19159 lazyload\" srcset=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241471-1000x667.jpg 1000w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241471-320x213.jpg 320w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241471-680x453.jpg 680w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure>\n<\/figure>\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"19161\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241526-1000x1500.jpg\" alt=\"\" class=\"wp-image-19161 lazyload\"\/><noscript><img decoding=\"async\" width=\"1000\" height=\"1500\" data-id=\"19161\" src=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241526-1000x1500.jpg\" alt=\"\" class=\"wp-image-19161 lazyload\" srcset=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241526-1000x1500.jpg 1000w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241526-320x480.jpg 320w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241526-680x1020.jpg 680w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241526-scaled.jpg 1707w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"19160\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241592-1000x1500.jpg\" alt=\"\" class=\"wp-image-19160 lazyload\"\/><noscript><img decoding=\"async\" width=\"1000\" height=\"1500\" data-id=\"19160\" src=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241592-1000x1500.jpg\" alt=\"\" class=\"wp-image-19160 lazyload\" srcset=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241592-1000x1500.jpg 1000w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241592-320x480.jpg 320w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241592-680x1020.jpg 680w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241592-scaled.jpg 1707w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure>\n<\/figure>\n\n<p class=\"has-tiny-font-size wp-block-paragraph\">Photography: Jordi Anguera<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Along the journey, panels appear with references to the territory, to materials, and to the essential. Not as decoration, but as part of our message and identity. As an additional layer that adds depth and coherence.  <\/p>\n\n<p class=\"wp-block-paragraph\">Because creating environments is also this: shaping who we are. And reaffirming what we believe: that the spaces where we live, work, and interact have a profound impact on how we feel and act. A well-designed environment can enhance wellbeing, focus, creativity, and relationships. That\u2019s why we don\u2019t just design furniture\u2014 we design environments that have a real impact on people.   <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"19163\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241944-1000x1500.jpg\" alt=\"\" class=\"wp-image-19163 lazyload\"\/><noscript><img decoding=\"async\" width=\"1000\" height=\"1500\" data-id=\"19163\" src=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241944-1000x1500.jpg\" alt=\"\" class=\"wp-image-19163 lazyload\" srcset=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241944-1000x1500.jpg 1000w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241944-320x480.jpg 320w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241944-680x1020.jpg 680w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241944-scaled.jpg 1707w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"19164\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0242443-1000x1500.jpg\" alt=\"\" class=\"wp-image-19164 lazyload\"\/><noscript><img decoding=\"async\" width=\"1000\" height=\"1500\" data-id=\"19164\" src=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0242443-1000x1500.jpg\" alt=\"\" class=\"wp-image-19164 lazyload\" srcset=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0242443-1000x1500.jpg 1000w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0242443-320x480.jpg 320w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0242443-680x1020.jpg 680w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0242443-scaled.jpg 1707w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure>\n<\/figure>\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"19162\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241866-1000x1501.jpg\" alt=\"\" class=\"wp-image-19162 lazyload\"\/><noscript><img decoding=\"async\" width=\"1000\" height=\"1501\" data-id=\"19162\" src=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241866-1000x1501.jpg\" alt=\"\" class=\"wp-image-19162 lazyload\" srcset=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241866-1000x1501.jpg 1000w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241866-320x480.jpg 320w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241866-680x1020.jpg 680w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0241866-scaled.jpg 1706w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"19167\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0242947-1-1000x1500.jpg\" alt=\"\" class=\"wp-image-19167 lazyload\"\/><noscript><img decoding=\"async\" width=\"1000\" height=\"1500\" data-id=\"19167\" src=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0242947-1-1000x1500.jpg\" alt=\"\" class=\"wp-image-19167 lazyload\" srcset=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0242947-1-1000x1500.jpg 1000w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0242947-1-320x480.jpg 320w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0242947-1-680x1020.jpg 680w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/04\/0242947-1-scaled.jpg 1707w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure>\n<\/figure>\n\n<p class=\"has-tiny-font-size wp-block-paragraph\">Photography: Jordi Anguera<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">To carry out the project, we collaborated with Montaggio, a company specialising in stand construction, with whom we worked with a shared vision. Design, technical expertise, and precision aligned to create a precise, balanced, and meaningful environment. <\/p>\n\n<p class=\"wp-block-paragraph\">Workspace Expo Paris wasn&#8217;t the end. It was the beginning. A way to materialise what we think, say, and believe, who we are, and to mark the path towards what is yet to come: Orgatec 2026.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are moments when a brand stops explaining itself and begins to take shape in space. Workspace Expo Paris 2026 was the first opportunity to do so. For the first time, Mobel Linea\u2019s new identity \u2013 the same as ever, now clearer and more contemporary \u2013 took physical form. For three days, Mobel Linea didn&#8217;t [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":19011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[371,353],"tags":[],"class_list":["post-19258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mobel Linea brings its identity to Paris: a stand built from its origins. - Mobellinea<\/title>\n<meta name=\"description\" content=\"There are moments when a brand stops explaining itself and begins to take shape in space. 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