There are moments when a brand stops explaining itself and begins to take shape in space. Workspace Expo Paris 2026 was the first opportunity to do so.
For the first time, Mobel Lineaās new identity ā the same as ever, now clearer and more contemporary ā took physical form. For three days, Mobel Linea didn’t simply present a stand. We brought our identity, our way of understanding environments, and our roots āLa Segarra, Lleidaā into the context of Paris.
The project started from a clear idea: to remain consistent with who we are and what we believe; to be recognisable, to translate our identity into the project.
To shape it, we looked to our origins: La Segarra. It’s not just our location. Itās our way of doing things: direct, honest, essential. This carries over to our new visual identity. And in that process of observation, an essential and recognisable element emerges: Mobel Lineaās ācubeā. Our āEiffel Tower of La Segarraā.
The ācubeā is our automated warehouse at our Head Office and forms part of our landscape and identity. A precise, functional volume. A symbol that is a reference point in our surroundings and speaks of industry and rigour.
At Workspace Paris, we reinterpreted this recognisable element and translated it into the standās design.
With a cubic form made of translucent panels, lightweight structures and layers that filter the light, we created a journey through different environments. Visitors don’t simply enter a stand: they move through it, discover it, and understand it.
Photography: Jordi Anguera
Along the journey, panels appear with references to the territory, to materials, and to the essential. Not as decoration, but as part of our message and identity. As an additional layer that adds depth and coherence.
Because creating environments is also this: shaping who we are. And reaffirming what we believe: that the spaces where we live, work, and interact have a profound impact on how we feel and act. A well-designed environment can enhance wellbeing, focus, creativity, and relationships. Thatās why we donāt just design furnitureā we design environments that have a real impact on people.
Photography: Jordi Anguera
To carry out the project, we collaborated with Montaggio, a company specialising in stand construction, with whom we worked with a shared vision. Design, technical expertise, and precision aligned to create a precise, balanced, and meaningful environment.
Workspace Expo Paris wasn’t the end. It was the beginning. A way to materialise what we think, say, and believe, who we are, and to mark the path towards what is yet to come: Orgatec 2026.