{"id":17292,"date":"2026-01-08T08:38:48","date_gmt":"2026-01-08T07:38:48","guid":{"rendered":"https:\/\/www.mobellinea.com\/estrenem-nova-identitat-i-nou-posicionament-creem-entorns\/"},"modified":"2026-04-13T09:36:05","modified_gmt":"2026-04-13T07:36:05","slug":"estrenem-nova-identitat-i-nou-posicionament-creem-entorns","status":"publish","type":"post","link":"https:\/\/www.mobellinea.com\/ca\/estrenem-nova-identitat-i-nou-posicionament-creem-entorns\/","title":{"rendered":"Estrenem nova identitat i nou posicionament \u00abCreem entorns\u00bb."},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video class=\"lazyload\" height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay=\"\" controls=\"\" muted=\"\" data-src=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2025\/12\/MOBEL-LINEA_2026_MOTION_ES.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<p class=\"wp-block-paragraph\">Amb 50 anys d&#8217;experi\u00e8ncia en el disseny i fabricaci\u00f3 de mobiliari professional, aquest 2026 presentem una nova identitat visual i un canvi de posicionament ambici\u00f3s que respon a les transformacions del m\u00f3n laboral.<\/p>\n\n<p class=\"wp-block-paragraph\">Desenvolupat al costat del dissenyador Oriol Guimer\u00e0, l&#8217;equip de m\u00e0rqueting i disseny de Mobel Linea i l&#8217;ag\u00e8ncia DLAB, el rebranding ens situa en un territori m\u00e9s ampli: del disseny d&#8217;espais a la creaci\u00f3 d&#8217;entorns que milloren el benestar i la productivitat de les persones.<strong><\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Amb el claim \u201cCreem entorns\u201d, apliquem idees de la psicologia ambiental, el disseny cognitiu i la neuroarquitectura per a crear espais que realment funcionin per a les persones. El nostre objectiu? \u00e9s oferir solucions que encaixin amb les noves maneres de treballar: models m\u00e9s flexibles, entorns h\u00edbrids i experi\u00e8ncies adaptades a les necessitats de cada usuari.  <\/p>\n\n<figure class=\"wp-block-video\"><video class=\"lazyload\" height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls=\"\" data-src=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2025\/12\/MOBEL-LINEA_2026_PRESENTACION_ES.mp4\"><\/video><\/figure>\n\n<p class=\"wp-block-paragraph\">La nova identitat visual expressa aquesta evoluci\u00f3: un logotip tipogr\u00e0fic, geom\u00e8tric i modulable que transmet estructura, flexibilitat i dinamisme. I un vermell hist\u00f2ric que reneix en forma de degradat vibrant, connectant mem\u00f2ria i llegat amb una mirada decididament orientada al futur. <\/p>\n\n<p class=\"wp-block-paragraph\">El rebranding s&#8217;ha implementat ja en tots els sistemes de comunicaci\u00f3, cat\u00e0legs i en la nova plataforma digital de Mobel Linea.<\/p>\n\n<p class=\"wp-block-paragraph\">Presents en m\u00e9s de 80 pa\u00efsos, iniciem aix\u00ed una nova etapa amb l&#8217;objectiu de convertir-se en un referent en la creaci\u00f3 d&#8217;entorns que aportin valor real a les persones i a les organitzacions.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2025\/12\/MOBIL_PANORAMICA-1000x375.jpg\" alt=\"\" class=\"wp-image-13388 lazyload\"\/><noscript><img decoding=\"async\" width=\"1000\" height=\"375\" src=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2025\/12\/MOBIL_PANORAMICA-1000x375.jpg\" alt=\"\" class=\"wp-image-13388 lazyload\" srcset=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2025\/12\/MOBIL_PANORAMICA-1000x375.jpg 1000w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2025\/12\/MOBIL_PANORAMICA-320x120.jpg 320w, https:\/\/www.mobellinea.com\/wp-content\/uploads\/2025\/12\/MOBIL_PANORAMICA-680x255.jpg 680w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amb 50 anys d&#8217;experi\u00e8ncia en el disseny i fabricaci\u00f3 de mobiliari professional, aquest 2026 presentem una nova identitat visual i un canvi de posicionament ambici\u00f3s que respon a les transformacions del m\u00f3n laboral. Desenvolupat al costat del dissenyador Oriol Guimer\u00e0, l&#8217;equip de m\u00e0rqueting i disseny de Mobel Linea i l&#8217;ag\u00e8ncia DLAB, el rebranding ens situa [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":17291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[349],"tags":[],"class_list":["post-17292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Estrenem nova identitat i nou posicionament &quot;Creem entorns&quot;. - Mobellinea<\/title>\n<meta name=\"description\" content=\"Amb 50 anys d&#039;experi\u00e8ncia en el disseny i fabricaci\u00f3 de mobiliari professional, aquest 2026 presentem una nova identitat visual i un canvi de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobellinea.com\/ca\/estrenem-nova-identitat-i-nou-posicionament-creem-entorns\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrenem nova identitat i nou posicionament &quot;Creem entorns&quot;.\" \/>\n<meta property=\"og:description\" content=\"Amb 50 anys d&#039;experi\u00e8ncia en el disseny i fabricaci\u00f3 de mobiliari professional, aquest 2026 presentem una nova identitat visual i un canvi de\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobellinea.com\/ca\/estrenem-nova-identitat-i-nou-posicionament-creem-entorns\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobellinea\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mobellineasl\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-08T07:38:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T07:36:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobellinea.com\/wp-content\/uploads\/2026\/01\/TOTE_11650363-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1792\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mobellinea.com\\\/ca\\\/estrenem-nova-identitat-i-nou-posicionament-creem-entorns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mobellinea.com\\\/ca\\\/estrenem-nova-identitat-i-nou-posicionament-creem-entorns\\\/\"},\"author\":{\"name\":\"Anna\",\"@id\":\"https:\\\/\\\/mobellinea.com\\\/en\\\/#\\\/schema\\\/person\\\/518e40fa1dcd8c2ef7106c7561ae3ddb\"},\"headline\":\"Estrenem nova identitat i nou posicionament \u00abCreem entorns\u00bb.\",\"datePublished\":\"2026-01-08T07:38:48+00:00\",\"dateModified\":\"2026-04-13T07:36:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mobellinea.com\\\/ca\\\/estrenem-nova-identitat-i-nou-posicionament-creem-entorns\\\/\"},\"wordCount\":257,\"image\":{\"@id\":\"https:\\\/\\\/www.mobellinea.com\\\/ca\\\/estrenem-nova-identitat-i-nou-posicionament-creem-entorns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mobellinea.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/TOTE_11650363-scaled.jpg\",\"articleSection\":[\"Not\u00edcies\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mobellinea.com\\\/ca\\\/estrenem-nova-identitat-i-nou-posicionament-creem-entorns\\\/\",\"url\":\"https:\\\/\\\/www.mobellinea.com\\\/ca\\\/estrenem-nova-identitat-i-nou-posicionament-creem-entorns\\\/\",\"name\":\"Estrenem nova identitat i nou posicionament \\\"Creem entorns\\\". - 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